Why You May Be Marketing to the Wrong Audience…and How to Find the Right One

Fact 1: Identifying the right target audience is a major part of successful marketing. Fact 2: Many brands are targeting a broad (and usually, an already highly sought-after)   mass audience. Fact 3: That's not the right target audience. When branding a new product or service, it's easy to pick a target audience like "Millennials," … Continue reading Why You May Be Marketing to the Wrong Audience…and How to Find the Right One

Is Marketing a Worthwhile Career for the Christian?

Out of all the industries in America, one of the most distrusted is the industry of marketing and advertising. Americans often think the field of advertising revolves around siphoning money out of naïve people’s pockets and overcharging for worthless products. Unfortunately, Americans have good reasons for their negative perspective.  Some salespeople market dishonestly, some companies … Continue reading Is Marketing a Worthwhile Career for the Christian?

You’re a Copywriter? Cool!. . . What Exactly Is That? [Link]

My childhood life goal was to be another Nancy Drew, sleuthing for answers, helping people who needed it, and finding a choice "C" when the only options given were "Terrible A" and "Not-So-Great B." Some people may have thought that was unrealistic. But I beg to differ.  As a Copywriter and Social Media Marketer, that's … Continue reading You’re a Copywriter? Cool!. . . What Exactly Is That? [Link]