Thomas Edison, Steve Jobs, Norman Rockefeller, and Jane Austen—all very different people spanning the course of history, yet they all possessed one common quality. Creativity. Thanks to their creativity, we have lightbulbs, iPhones, nostalgic art, and beloved novels. Who are today’s creative minds? Are you one of them? If you identify with these five statements, … Continue reading 5 Signs of a Creative Mind
Fact 1: Identifying the right target audience is a major part of successful marketing. Fact 2: Many brands are targeting a broad (and usually, an already highly sought-after) mass audience. Fact 3: That's not the right target audience. When branding a new product or service, it's easy to pick a target audience like "Millennials," … Continue reading Why You May Be Marketing to the Wrong Audience…and How to Find the Right One
As a writer, I thoroughly enjoy reading other people's thoughts, strategies, tips, and tricks on the writing process. I love learning from and identifying with other writers. Throughout this past year, I've discovered many great articles about writing - and now I'd like to pass a few favorites on to you. Save them now; read … Continue reading 7 Best Writing Articles of 2016
Once in a while, someone challenges the status quo. They arrive with new ideas, energy, and a fresh take on the stale hum-drum we've all grown used to. Everyone flocks to people like this. Why? Perhaps because we all like an occasional breath of fresh air. We're drawn to people who are excited, passionate, and … Continue reading The Creative Genius of an Advertising Legend
Out of all the industries in America, one of the most distrusted is the industry of marketing and advertising. Americans often think the field of advertising revolves around siphoning money out of naïve people’s pockets and overcharging for worthless products. Unfortunately, Americans have good reasons for their negative perspective. Some salespeople market dishonestly, some companies … Continue reading Is Marketing a Worthwhile Career for the Christian?
My childhood life goal was to be another Nancy Drew, sleuthing for answers, helping people who needed it, and finding a choice "C" when the only options given were "Terrible A" and "Not-So-Great B." Some people may have thought that was unrealistic. But I beg to differ. As a Copywriter and Social Media Marketer, that's … Continue reading You’re a Copywriter? Cool!. . . What Exactly Is That? [Link]
The Accident, by Chris Pavone, has all the makings of an action-packed suspense-filled novel...when you read the synopsis. A sinister plot. An anti-hero...or a few. A choice that seems to have no promising answer. Romance. And lots of suspense. The problem is that the suspense doesn't come right away. The book takes 4 chapters of exposition … Continue reading Book Review of The Accident