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Use these tools and guides to write more efficiently and effectively. You'll be able to write better for your readers and rank higher in search engines.
Lately, we've been discussing SEO copywriting. We've discovered that our readers should be our first priority, seen what readers are looking for in our content, and learned how to optimize our content to make sure it's found. But let's be honest—that's a lot to keep track of. So to simplify the process, here's a list … Continue reading SEO Copywriting: 13 Questions to Ask Before You Publish Your Content
Disclaimer: This article was originally published at Marketing Profs. You can read it in its entirety there. "Threat 1. Neglecting Inspiration When's the last time you remember feeling truly inspired and what caused it? A common mantra of writers is that you can't just wait for inspiration to strike. But that doesn't mean you can never seek … Continue reading Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them
Last week, we discussed what SEO copywriting is and why you should write for your readers first, not search engines. Patterning your writing after the reader-focused methods we discussed is a big part of SEO copywriting, but it doesn't quite take your SEO efforts far enough. This week, we'll look at the final steps for optimizing your … Continue reading SEO Copywriting: What to Do After You Write
Yes, you read that right. You need to optimize your content for your readers before you optimize it for search engines. Keyword-stuffed copy that's backed with no reader-friendly strategy will just give your site a high bounce rate. You can't just focus on getting people to your site; you must also focus on converting them once … Continue reading SEO Copywriting: Why Your Readers Should Come First