Lately, we've been discussing SEO copywriting. We've discovered that our readers should be our first priority, seen what readers are looking for in our content, and learned how to optimize our content to make sure it's found. But let's be honest—that's a lot to keep track of. So to simplify the process, here's a list … Continue reading SEO Copywriting: 13 Questions to Ask Before You Publish Your Content
Disclaimer: This article was originally published at Marketing Profs. You can read it in its entirety there. "Threat 1. Neglecting Inspiration When's the last time you remember feeling truly inspired and what caused it? A common mantra of writers is that you can't just wait for inspiration to strike. But that doesn't mean you can never seek … Continue reading Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them
Last week, we discussed what SEO copywriting is and why you should write for your readers first, not search engines. Patterning your writing after the reader-focused methods we discussed is a big part of SEO copywriting, but it doesn't quite take your SEO efforts far enough. This week, we'll look at the final steps for optimizing your … Continue reading SEO Copywriting: What to Do After You Write
Yes, you read that right. You need to optimize your content for your readers before you optimize it for search engines. Keyword-stuffed copy that's backed with no reader-friendly strategy will just give your site a high bounce rate. You can't just focus on getting people to your site; you must also focus on converting them once … Continue reading SEO Copywriting: Why Your Readers Should Come First
While good writing may come easily to some and not so easily to others, everyone's writing can always stand improvement. Even the greatest writers of all time had to edit their works. But editing your own writing is a tough task. You know exactly what you meant when you wrote it, so your mind can … Continue reading 5 Hacks That Will Immediately Improve Your Writing
Toward the end of last year, I attended Hootsuite's Connect conference. This virtual event was all about mastering social media for business. One of my favorite sessions was about social customer service on Twitter, given by one of Twitter's very own - Rob Hamilton. Since this conference, Rob has gone on to work for Amazon … Continue reading How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)
Thomas Edison, Steve Jobs, Norman Rockefeller, and Jane Austen—all very different people spanning the course of history, yet they all possessed one common quality. Creativity. Thanks to their creativity, we have lightbulbs, iPhones, nostalgic art, and beloved novels. Who are today’s creative minds? Are you one of them? If you identify with these five statements, … Continue reading 5 Signs of a Creative Mind
As a writer, I thoroughly enjoy reading other people's thoughts, strategies, tips, and tricks on the writing process. I love learning from and identifying with other writers. Throughout this past year, I've discovered many great articles about writing - and now I'd like to pass a few favorites on to you. Save them now; read … Continue reading 7 Best Writing Articles of 2016
Disclaimer: This post only contains a few sections of my article. To read the whole article, click here. "Everyone knows that one person who loves to smell the pages of her books and claims bookstores are one of her favorite places on Earth. (Or, if you’re like me, that person is you.) For those of … Continue reading Recently Published: Top Three Gifts for the Book-Lovers in Your Life
Once in a while, someone challenges the status quo. They arrive with new ideas, energy, and a fresh take on the stale hum-drum we've all grown used to. Everyone flocks to people like this. Bill Bernbach was one of those people. He arrived on the advertising scene and virtually redesigned it. He tried new ideas. … Continue reading Famous Advertisers in History: Bill Bernbach
Proof Is In the Writing 