SEO Copywriting: 13 Questions to Ask Before You Publish Your Content

Lately, we've been discussing SEO copywriting. We've discovered that our readers should be our first priority, seen what readers are looking for in our content, and learned how to optimize our content to make sure it's found. But let's be honest—that's a lot to keep track of. So to simplify the process, here's a list … Continue reading SEO Copywriting: 13 Questions to Ask Before You Publish Your Content

Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them

Disclaimer: This article was originally published at Marketing Profs. You can read it in its entirety there.  "Threat 1. Neglecting Inspiration When's the last time you remember feeling truly inspired and what caused it? A common mantra of writers is that you can't just wait for inspiration to strike. But that doesn't mean you can never seek … Continue reading Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them

How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

Toward the end of last year, I attended Hootsuite's Connect conference. This virtual event was all about mastering social media for business. One of my favorite sessions was about social customer service on Twitter, given by one of Twitter's very own  - Rob Hamilton. Since this conference, Rob has gone on to work for Amazon … Continue reading How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

Recently Published: Top Three Gifts for the Book-Lovers in Your Life

Disclaimer: This post only contains a few sections of my article. To read the whole article, click here.  "Everyone knows that one person who loves to smell the pages of her books and claims bookstores are one of her favorite places on Earth. (Or, if you’re like me, that person is you.) For those of … Continue reading Recently Published: Top Three Gifts for the Book-Lovers in Your Life