Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them

Disclaimer: This article was originally published at Marketing Profs. You can read it in its entirety there. 

Threat 1. Neglecting Inspiration

When’s the last time you remember feeling truly inspired and what caused it?

A common mantra of writers is that you can’t just wait for inspiration to strike. But that doesn’t mean you can never seek it. Writers need inspiration to keep writing. The key is seeking it regularly, not just when your creative pool seems to be running dry (as Ann Handley discusses in her Everybody Writes).

Where can you find regular creative inspiration?

Develop the habit of consuming some type of creative inspiration on a regular basis (daily, weekly, etc.). Some ideas:

  • Connecting with other creative people
  • Journaling
  • Reading articles related to a topic you plan to write about
  • Researching the creative process itself

You can find inspiration from anywhere. As British author Neil Gaiman says, “You get ideas from daydreaming. You get ideas from being bored. You get ideas all the time. The only difference between writers and other people is we notice when we’re doing it.”

Case in point: Suzanne Collins stumbled across her inspiration for Hunger Games while watching TV.”


To learn about the other 3 threats and how to overcome them, read the original article.

Don’t have time to read the whole thing? Pin it to read later.

Click the image to discover the top 4 threats to creative copywriting and how to overcome them.

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