If you enjoy behind-the-scenes trivia and vintage ads, this ebook's for you. Read more about what's inside the book.
Mary Wells Lawrence advertised for giants like Ford, General Mills, & Alka-Seltzer. Learn her inspiring background and see some of her most iconic ads.
See 7 of legendary David Ogilvy's famous ads and uncover some of his personal advertising philosophies.
Disclaimer: This article was originally published at Marketing Profs. You can read it in its entirety there. "Threat 1. Neglecting Inspiration When's the last time you remember feeling truly inspired and what caused it? A common mantra of writers is that you can't just wait for inspiration to strike. But that doesn't mean you can never seek … Continue reading Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them
Thomas Edison, Steve Jobs, Norman Rockefeller, and Jane Austen—all very different people spanning the course of history, yet they all possessed one common quality. Creativity. Thanks to their creativity, we have lightbulbs, iPhones, nostalgic art, and beloved novels. Who are today’s creative minds? Are you one of them? If you identify with these five statements, … Continue reading 5 Signs of a Creative Mind
This Winter season promises cold weather, countless fires, lots of hot cocoa, and plenty of holiday cheer. But why should the cheerful spirit start and end with the holidays? Keep it going all season long with these five family-oriented random acts of kindness. Drive-through Surprises Winter is a harsh time for those whose job (or … Continue reading Five Random Acts of Kindness for Your Family to Try This Winter