Did you know only 22% of businesses are pleased with their conversion rates? Or that "86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily"? What about this one? 38% of salespeople say getting a response from prospects is getting harder. … Continue reading How Freelance Copywriters Can Help Businesses of Any Size
Last week, we discussed what SEO copywriting is and why you should write for your readers first, not search engines. Patterning your writing after the reader-focused methods we discussed is a big part of SEO copywriting, but it doesn't quite take your SEO efforts far enough. This week, we'll look at the final steps for optimizing your … Continue reading SEO Copywriting: What to Do After You Write
Yes, you read that right. You need to optimize your content for your readers before you optimize it for search engines. Keyword-stuffed copy that's backed with no reader-friendly strategy will just give your site a high bounce rate. You can't just focus on getting people to your site; you must also focus on converting them once … Continue reading SEO Copywriting: Why Your Readers Should Come First
In 2016, over 500,000 people in the US were recorded as homeless. Over 1/5 of those were children. More than 300 million people in the world suffer depression. In 2015, 43.1 million Americans lived in poverty. With such overwhelming need in the world, Christians often think: "How can we possibly fix it all?" "Does what little … Continue reading The Value of One: Why You Don’t Have to Save the World
While good writing may come easily to some and not so easily to others, everyone's writing can always stand improvement. Even the greatest writers of all time had to edit their works. But editing your own writing is a tough task. You know exactly what you meant when you wrote it, so your mind can … Continue reading 5 Hacks That Will Immediately Improve Your Writing
A 2014 Pew Research study found that 1 in every 10 American workers were self-employed. 10% of the American workforce— or rather, 14 million people—now work for themselves. Of the many daily challenges these 14 million people face, one common recurring problem for all of them is how to be most productive. Your workflow changes when … Continue reading Top 4 Productivity Articles for the Self-Employed
Toward the end of last year, I attended Hootsuite's Connect conference. This virtual event was all about mastering social media for business. One of my favorite sessions was about social customer service on Twitter, given by one of Twitter's very own - Rob Hamilton. Since this conference, Rob has gone on to work for Amazon … Continue reading How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)
