Whether you’re an entrepreneur with a growing business or a speaker or blogger with your own personal brand, driving traffic to your blog is an important goal. Of course, if you’re going through all the trouble of driving traffic there, you should be sure your blog has strong content and attractive content upgrades to keep that traffic engaged and allow you to capture their information.
If you notice that your visitors leave quickly or rarely take the content upgrade, you may need to slow down on promotion and beef up the content creation process. Without awesome content, all the traffic in the world can’t help you.
But let’s assume your content is on-point and your upgrades/ lead magnets/ freebies are just right for your audience. You probably already know the “big” way to get more eyes on your page—setting it up with SEO best practices and promoting it on social media often and in interesting ways. Most people post on Facebook and Twitter, which are great, but don’t forget about Pinterest!
But what do you do after you’ve posted your search engine optimized blog post and scheduled all your social media promotions? Do you stop there? If your content creation and promotion process only consists of blogging and posting that blog on social media, you’re about to enter a whole new world of possibilities.
Prepare for a light bulb moment.
Your Brand > Your Blog
If you’re just focused on promoting your blog posts, your vision is too small. Your blog is only a tool to promote your brand, even if you’re a blogger by occupation. You, the business, the blogger, the person, are the main attraction. When you realize that, your blog posts stop being the end all, be all. Once you start focusing more on your brand than your blog, you could actually go a whole month without posting one single new blog post and still get traffic to your site.
A steady flow of traffic should not solely depend on you promoting your blog posts on your social media pages. Yes, social is a huge part of content promotion and a huge part of your brand too. But think about it. On your social media pages, the majority of the time, you’re only reaching the people in your own network. People who already know you and have already followed you.
So how do you reach new people?
Perhaps some of you are thinking something like, “Well, I use Pinterest Group Boards and get plenty of steady traffic and new viewers.” And you’re right! These are great ways to get new eyes on your work. That’s actually my point. You needed to go outside of simply posting on your own page to reach new people. You needed to join new communities.
This same mindset holds true outside of social media. If you can grab hold of the idea that what you’re ultimately promoting is your brand and that you don’t have to depend on social media updates to do that, you’ll start seeing all kinds of new ways to do it.
The Nitty-Gritty of Getting More Traffic
Earlier I said, “Once you start focusing more on your brand than your blog, you could actually go a whole month without posting one single new blog post and still get traffic to your site.”
By promoting your brand, even if it’s not with blog posts. There are many ways to get exposure, earn new followers, and send more traffic to your blog that don’t involve your blog at all!
Say what? Yes, you can get more blog traffic without promoting your blog posts.
Now I’m not saying to stop promoting your blog posts all together. Please don’t cancel every blog-related update in your Buffer queue. I’m saying to expand beyond that.
10 ways to promote your brand without using blog posts :
- Guest post on another blog or online magazine
- Answer lots of Quora questions (include your URL in your bio – like I did )
- Get active in Facebook groups (do more than just drop your links and run)
- Guest speak in podcasts (you can pitch yourself to be a podcast guest!)
- Micro-blogging on Instagram (here’s a micro-blogging example)
- Sharing lessons you’ve learned and personal challenges you’ve overcome on LinkedIn (a LinkedIn example)
- Contributing to other articles as a source (use a tool like HARO to find opportunities)
- Get interviewed/profiled by a publication (you can pitch yourself for this too!)
- Create Pinterest pins specifically for your lead magnet ( a Pinterest example)
- Include a link to your blog in your email signature
If you did all this, plus continued with your regular social media blog promotion, can you imagine how much traffic you would get? A lot.
But let’s not get ahead of ourselves. Trying to do all ten of these things this month will drive you crazy. . . or kill you. The good news is that you don’t need to all ten of these things to start seeing results. You just need to do a few.
Kicking Out Your Brand’s Crutches
As you do these few things consistently, you’ll develop a pattern and a system that works with your schedule and needs.
The more consistently you do those few things, the more your brand will pick up steam and the more regular your web traffic will become. Your traffic won’t depend entirely on the number of your social media blog promotions anymore.
Know what else you won’t depend on as much? Your blog itself. These 10 ideas build up your brand without using your blog at all. They allow you to get new social followers, email subscribers, and maybe even customers all on their own. And that’s why you could go without blogging for a bit and still see steady web traffic.
If you were to suddenly and terribly lose all your current blog posts, your brand wouldn’t suffer. Because you have other ways to connect with your audience and other places you can send them to see your content.
These promotion techniques allow you to position yourself in a whole new way. You’ll have new ways to establish your credibility, share your knowledge, and give the answers your audience is looking for.
As a bonus, by following the steps in that list, you’ll naturally be building up your site’s SEO as well. This in turn will help all your old posts (but do your part to update them and promote them too) and your new posts as well.
Thanks for reading! By the way – if you enjoyed this post, you may also like Pinterest for Personal Branding.