Disclaimer: This is only a selection from the full article. The full article was published on YFS Magazine on January 18, 2018.

Photo: Rachael Ray; Source: Rachaelray.com

“Rachael Ray celebrated the 2,000th episode of her successful food-focused talk show, the Rachael Ray Show, in October of 2017. But imagine for a moment if her show was suddenly canceled.

While it would be an unfortunate turn of events, Rachael’s career wouldn’t be over – far from it. Why? Because she has two other TV shows, best-selling cookbooks, a lifestyle magazine, a non-profit organization, a home collection, a cookware line, and a dog food line. Most importantly, she has a personal brand.

Her personal brand is the backbone of her success.

Rachael is good at what she does, sure. She’s a likeable person. People trust her—as evidenced by her 4 million Twitter followers. Where Rachael goes, her tribe follows. What Rachael sells, her fans buy. They follow and buy from her, not her business. And as a result, she’s set up for long-term success.

So how can you—a freelancer, solopreneur, or small business owner—build a brand centered around you and not your business?”

To learn four essential personal branding tips, read the full article.