Is Twitter Right for Your Business?

With so many social networks to choose from, how do you know which ones your business should join? If you're considering Twitter, ask yourself these 5 questions. They'll indicate whether Twitter's your next great move or not.

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How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

Toward the end of last year, I attended Hootsuite's Connect conference. This virtual event was all about mastering social media for business. One of my favorite sessions was about social customer service on Twitter, given by one of Twitter's very own  - Rob Hamilton. Since this conference, Rob has gone on to work for Amazon … Continue reading How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

Facebook Beacons for Business: Growing Your Audience for Free

Lately, passive income has been all the rage. It's supposedly easy, productive, and manageable. Wouldn't it be nice if that could translate into passive marketing in the business world? You wouldn't have to spend any extra time or money, but you'd still be just as productive. Well, I have good news for you! While self-creating … Continue reading Facebook Beacons for Business: Growing Your Audience for Free