Recently Published: Why You Should Focus on Your Readers Before Search Engines

Disclaimer: This is only a selection from the full article. The full article was published on JournoPortfolio on August 15, 2017. "SEO copywriting is the balance between writing for readers and optimizing for search engines. The key to successful copywriting is prioritizing your readers over the search engines. You can’t just focus on getting people to … Continue reading Recently Published: Why You Should Focus on Your Readers Before Search Engines

Recently Published: God’s Promise to Us When Plans Change

Disclaimer: This is only a selection from the full article. The full article was published on Tirzah July 10, 2017. "I found a really great job opportunity, but it might mean moving to Oregon” my boyfriend said from the other end of the line. My normally fidgety self went completely still. My boyfriend, Kaleb, went … Continue reading Recently Published: God’s Promise to Us When Plans Change

SEO Copywriting: 13 Questions to Ask Before You Publish Your Content

Lately, we've been discussing SEO copywriting. We've discovered that our readers should be our first priority, seen what readers are looking for in our content, and learned how to optimize our content to make sure it's found. But let's be honest—that's a lot to keep track of. So to simplify the process, here's a list … Continue reading SEO Copywriting: 13 Questions to Ask Before You Publish Your Content

Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them

Disclaimer: This article was originally published at Marketing Profs. You can read it in its entirety there.  "Threat 1. Neglecting Inspiration When's the last time you remember feeling truly inspired and what caused it? A common mantra of writers is that you can't just wait for inspiration to strike. But that doesn't mean you can never seek … Continue reading Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them

The Value of One: Why You Don’t Have to Save the World

In 2016, over 500,000 people in the US were recorded as homeless. Over 1/5 of those were children. More than 300 million people in the world suffer depression. In 2015, 43.1 million Americans lived in poverty. With such overwhelming need in the world, Christians often think: "How can we possibly fix it all?" "Does what little … Continue reading The Value of One: Why You Don’t Have to Save the World