See 7 of legendary David Ogilvy's famous ads and uncover some of his personal advertising philosophies.
Lately, we've been discussing SEO copywriting. We've discovered that our readers should be our first priority, seen what readers are looking for in our content, and learned how to optimize our content to make sure it's found. But let's be honest—that's a lot to keep track of. So to simplify the process, here's a list … Continue reading SEO Copywriting: 13 Questions to Ask Before You Publish Your Content
Disclaimer: This article was originally published at Marketing Profs. You can read it in its entirety there. "Threat 1. Neglecting Inspiration When's the last time you remember feeling truly inspired and what caused it? A common mantra of writers is that you can't just wait for inspiration to strike. But that doesn't mean you can never seek … Continue reading Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them
Last week, we discussed what SEO copywriting is and why you should write for your readers first, not search engines. Patterning your writing after the reader-focused methods we discussed is a big part of SEO copywriting, but it doesn't quite take your SEO efforts far enough. This week, we'll look at the final steps for optimizing your … Continue reading SEO Copywriting: What to Do After You Write
Yes, you read that right. You need to optimize your content for your readers before you optimize it for search engines. Keyword-stuffed copy that's backed with no reader-friendly strategy will just give your site a high bounce rate. You can't just focus on getting people to your site; you must also focus on converting them once … Continue reading SEO Copywriting: Why Your Readers Should Come First
While good writing may come easily to some and not so easily to others, everyone's writing can always stand improvement. Even the greatest writers of all time had to edit their works. But editing your own writing is a tough task. You know exactly what you meant when you wrote it, so your mind can … Continue reading 5 Hacks That Will Immediately Improve Your Writing
As a writer, I thoroughly enjoy reading other people's thoughts, strategies, tips, and tricks on the writing process. I love learning from and identifying with other writers. Throughout this past year, I've discovered many great articles about writing - and now I'd like to pass a few favorites on to you. Save them now; read … Continue reading 7 Best Writing Articles of 2016
Once in a while, someone challenges the status quo. They arrive with new ideas, energy, and a fresh take on the stale hum-drum we've all grown used to. Everyone flocks to people like this. Bill Bernbach was one of those people. He arrived on the advertising scene and virtually redesigned it. He tried new ideas. … Continue reading Famous Advertisers in History: Bill Bernbach
Out of all the industries in America, one of the most distrusted is the industry of marketing and advertising. Americans often think the field of advertising revolves around siphoning money out of naïve people’s pockets and overcharging for worthless products. Unfortunately, Americans have good reasons for their negative perspective. Some salespeople market dishonestly, some companies … Continue reading Is Marketing a Worthwhile Career for the Christian?
My childhood life goal was to be another Nancy Drew, sleuthing for answers, helping people who needed it, and finding a choice "C" when the only options given were "Terrible A" and "Not-So-Great B." Some people may have thought that was unrealistic. But I beg to differ. As a Copywriter and Social Media Marketer, that's … Continue reading You’re a Copywriter? Cool!. . . What Exactly Is That?