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Disclaimer: This article was originally published at Marketing Profs. You can read it in its entirety there. "Threat 1. Neglecting Inspiration When's the last time you remember feeling truly inspired and what caused it? A common mantra of writers is that you can't just wait for inspiration to strike. But that doesn't mean you can never seek … Continue reading Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them
Fact 1: Identifying the right target audience is a major part of successful marketing. Fact 2: Many brands are targeting a broad (and usually, an already highly sought-after) mass audience. Fact 3: That's not the right target audience. When branding a new product or service, it's easy to pick a target audience like "Millennials," … Continue reading Why You May Be Marketing to the Wrong Audience…and How to Find the Right One
Once in a while, someone challenges the status quo. They arrive with new ideas, energy, and a fresh take on the stale hum-drum we've all grown used to. Everyone flocks to people like this. Bill Bernbach was one of those people. He arrived on the advertising scene and virtually redesigned it. He tried new ideas. … Continue reading Famous Advertisers in History: Bill Bernbach
Out of all the industries in America, one of the most distrusted is the industry of marketing and advertising. Americans often think the field of advertising revolves around siphoning money out of naïve people’s pockets and overcharging for worthless products. Unfortunately, Americans have good reasons for their negative perspective. Some salespeople market dishonestly, some companies … Continue reading Is Marketing a Worthwhile Career for the Christian?
My childhood life goal was to be another Nancy Drew, sleuthing for answers, helping people who needed it, and finding a choice "C" when the only options given were "Terrible A" and "Not-So-Great B." Some people may have thought that was unrealistic. But I beg to differ. As a Copywriter and Social Media Marketer, that's … Continue reading You’re a Copywriter? Cool!. . . What Exactly Is That?