Top 4 Productivity Articles for the Self-Employed

A 2014 Pew Research study found that 1 in every 10 American workers were self-employed. 10% of the American workforce— or rather, 14 million people—now work for themselves. Of the many daily challenges these 14 million people face, one common recurring problem for all of them is how to be most productive. Your workflow changes when … Continue reading Top 4 Productivity Articles for the Self-Employed

How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

Toward the end of last year, I attended Hootsuite's Connect conference. This virtual event was all about mastering social media for business. One of my favorite sessions was about social customer service on Twitter, given by one of Twitter's very own  - Rob Hamilton. Since this conference, Rob has gone on to work for Amazon … Continue reading How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

Recently Published: What Single Millennials Wish You Knew

Disclaimer: This post only contains a few sections of my article. To read the whole article, click here.  "I’m a single millennial who’s experienced intense pressure to begin a relationship that I don’t want. And I’m not the only one. I frequently hear single Millennials tell stories about people in their lives pushing them towards … Continue reading Recently Published: What Single Millennials Wish You Knew

Declutter Your Life (3/3): Three Apps for Organizing Your Business Life

In the business world, efficiency is a #1 priority. You need laser-like focus and excellent  organizational and time management skills to stay at the top of your game and help you achieve a good work/life balance. Easier said than done, right? With countless distractions and things to keep track of, sometime it's a wonder you … Continue reading Declutter Your Life (3/3): Three Apps for Organizing Your Business Life

Declutter Your Life (Part 2/3): Three Apps for Organizing Your Inbox

Email. You can't live with it; you can't live without it. The deluge of work assignments, special offers, newsletters, and junk mail can easily spin out of control, the little number beside your inbox steadily and silently climbing, until it seems insurmountable. How do regain control of your inbox?  Thankfully, other equally-stumped minds who have … Continue reading Declutter Your Life (Part 2/3): Three Apps for Organizing Your Inbox

Why You May Be Marketing to the Wrong Audience…and How to Find the Right One

Fact 1: Identifying the right target audience is a major part of successful marketing. Fact 2: Many brands are targeting a broad (and usually, an already highly sought-after)   mass audience. Fact 3: That's not the right target audience. When branding a new product or service, it's easy to pick a target audience like "Millennials," … Continue reading Why You May Be Marketing to the Wrong Audience…and How to Find the Right One