Once in a while, someone challenges the status quo. They arrive with new ideas, energy, and a fresh take on the stale hum-drum we've all grown used to. Everyone flocks to people like this. Bill Bernbach was one of those people. He arrived on the advertising scene and virtually redesigned it. He tried new ideas. … Continue reading Famous Advertisers in History: Bill Bernbach
Out of all the industries in America, one of the most distrusted is the industry of marketing and advertising. Americans often think the field of advertising revolves around siphoning money out of naïve people’s pockets and overcharging for worthless products. Unfortunately, Americans have good reasons for their negative perspective. Some salespeople market dishonestly, some companies … Continue reading Is Marketing a Worthwhile Career for the Christian?
Proof Is In the Writing 