If you enjoy behind-the-scenes trivia and vintage ads, this ebook's for you. Read more about what's inside the book.
Mary Wells Lawrence advertised for giants like Ford, General Mills, & Alka-Seltzer. Learn her inspiring background and see some of her most iconic ads.
See 7 of legendary David Ogilvy's famous ads and uncover some of his personal advertising philosophies.
Fact 1: Identifying the right target audience is a major part of successful marketing. Fact 2: Many brands are targeting a broad (and usually, an already highly sought-after) mass audience. Fact 3: That's not the right target audience. When branding a new product or service, it's easy to pick a target audience like "Millennials," … Continue reading Why You May Be Marketing to the Wrong Audience…and How to Find the Right One
Once in a while, someone challenges the status quo. They arrive with new ideas, energy, and a fresh take on the stale hum-drum we've all grown used to. Everyone flocks to people like this. Bill Bernbach was one of those people. He arrived on the advertising scene and virtually redesigned it. He tried new ideas. … Continue reading Famous Advertisers in History: Bill Bernbach