New PDF Ebook: Famous Advertisers in History

If you enjoy behind-the-scenes trivia and vintage ads, this ebook's for you. Read more about what's inside the book.

Why You May Be Marketing to the Wrong Audience…and How to Find the Right One

Fact 1: Identifying the right target audience is a major part of successful marketing. Fact 2: Many brands are targeting a broad (and usually, an already highly sought-after)   mass audience. Fact 3: That's not the right target audience. When branding a new product or service, it's easy to pick a target audience like "Millennials," … Continue reading Why You May Be Marketing to the Wrong Audience…and How to Find the Right One