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See 7 of legendary David Ogilvy's famous ads and uncover some of his personal advertising philosophies.
Disclaimer: This article was originally published at Marketing Profs. You can read it in its entirety there. "Threat 1. Neglecting Inspiration When's the last time you remember feeling truly inspired and what caused it? A common mantra of writers is that you can't just wait for inspiration to strike. But that doesn't mean you can never seek … Continue reading Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them
Toward the end of last year, I attended Hootsuite's Connect conference. This virtual event was all about mastering social media for business. One of my favorite sessions was about social customer service on Twitter, given by one of Twitter's very own - Rob Hamilton. Since this conference, Rob has gone on to work for Amazon … Continue reading How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)
"I love New York!" "Plop, plop, fizz, fizz, oh what a relief it is." "Flick your Bic." Recognize any of these jingles? What about the picture to the right—does it look familiar? All of these iconic ads were created under the direction of Mary Wells Lawrence. She and her agency brought a burst of fresh … Continue reading Famous Advertisers in History: Mary Wells Lawrence
Fact 1: Identifying the right target audience is a major part of successful marketing. Fact 2: Many brands are targeting a broad (and usually, an already highly sought-after) mass audience. Fact 3: That's not the right target audience. When branding a new product or service, it's easy to pick a target audience like "Millennials," … Continue reading Why You May Be Marketing to the Wrong Audience…and How to Find the Right One
Lately, passive income has been all the rage. It's supposedly easy, productive, and manageable. Wouldn't it be nice if that could translate into passive marketing in the business world? You wouldn't have to spend any extra time or money, but you'd still be just as productive. Well, I have good news for you! While self-creating … Continue reading Facebook Beacons: Growing Your Audience for Free