Toward the end of last year, I attended Hootsuite's Connect conference. This virtual event was all about mastering social media for business. One of my favorite sessions was about social customer service on Twitter, given by one of Twitter's very own - Rob Hamilton. Since this conference, Rob has gone on to work for Amazon … Continue reading How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)
"I love New York!" "Plop, plop, fizz, fizz, oh what a relief it is." "Flick your Bic." Recognize any of these jingles? What about the picture to the right—does it look familiar? All of these iconic ads were created under the direction of Mary Wells Lawrence. She and her agency brought a burst of fresh … Continue reading Mary Wells Lawrence: The Miracle-Maker
Fact 1: Identifying the right target audience is a major part of successful marketing. Fact 2: Many brands are targeting a broad (and usually, an already highly sought-after) mass audience. Fact 3: That's not the right target audience. When branding a new product or service, it's easy to pick a target audience like "Millennials," … Continue reading Why You May Be Marketing to the Wrong Audience…and How to Find the Right One
Lately, passive income has been all the rage. It's supposedly easy, productive, and manageable. Wouldn't it be nice if that could translate into passive marketing in the business world? You wouldn't have to spend any extra time or money, but you'd still be just as productive. Well, I have good news for you! While self-creating … Continue reading Facebook Beacons: Growing Your Audience for Free
As a writer, I thoroughly enjoy reading other people's thoughts, strategies, tips, and tricks on the writing process. I love learning from and identifying with other writers. Throughout this past year, I've discovered many great articles about writing - and now I'd like to pass a few favorites on to you. Save them now; read … Continue reading 7 Best Writing Articles of 2016
Once in a while, someone challenges the status quo. They arrive with new ideas, energy, and a fresh take on the stale hum-drum we've all grown used to. Everyone flocks to people like this. Why? Perhaps because we all like an occasional breath of fresh air. We're drawn to people who are excited, passionate, and … Continue reading Bill Bernbach: The Rule-Breaker
Out of all the industries in America, one of the most distrusted is the industry of marketing and advertising. Americans often think the field of advertising revolves around siphoning money out of naïve people’s pockets and overcharging for worthless products. Unfortunately, Americans have good reasons for their negative perspective. Some salespeople market dishonestly, some companies … Continue reading Is Marketing a Worthwhile Career for the Christian?