How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

Toward the end of last year, I attended Hootsuite's Connect conference. This virtual event was all about mastering social media for business. One of my favorite sessions was about social customer service on Twitter, given by one of Twitter's very own  - Rob Hamilton. Since this conference, Rob has gone on to work for Amazon … Continue reading How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

Why You May Be Marketing to the Wrong Audience…and How to Find the Right One

Fact 1: Identifying the right target audience is a major part of successful marketing. Fact 2: Many brands are targeting a broad (and usually, an already highly sought-after)   mass audience. Fact 3: That's not the right target audience. When branding a new product or service, it's easy to pick a target audience like "Millennials," … Continue reading Why You May Be Marketing to the Wrong Audience…and How to Find the Right One

Is Marketing a Worthwhile Career for the Christian?

Out of all the industries in America, one of the most distrusted is the industry of marketing and advertising. Americans often think the field of advertising revolves around siphoning money out of naïve people’s pockets and overcharging for worthless products. Unfortunately, Americans have good reasons for their negative perspective.  Some salespeople market dishonestly, some companies … Continue reading Is Marketing a Worthwhile Career for the Christian?