Video: 7 Reasons to Hire a Freelance Copywriter (Even if You Already Have a Copywriter on Staff)

Do you have a proven freelance copywriter you can contact when you need help? Watch this video to learn 7 reasons why you may need one.

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Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them

Disclaimer: This article was originally published at Marketing Profs. You can read it in its entirety there.  "Threat 1. Neglecting Inspiration When's the last time you remember feeling truly inspired and what caused it? A common mantra of writers is that you can't just wait for inspiration to strike. But that doesn't mean you can never seek … Continue reading Recently Published: Top 4 Threats to Creative Copywriting and How to Overcome Them

How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)

Toward the end of last year, I attended Hootsuite's Connect conference. This virtual event was all about mastering social media for business. One of my favorite sessions was about social customer service on Twitter, given by one of Twitter's very own  - Rob Hamilton. Since this conference, Rob has gone on to work for Amazon … Continue reading How to Nail Customer Service on Twitter (Plus 8 Brands Who Have)