Did you know only 22% of businesses are pleased with their conversion rates?
Or that “86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily”?
What about this one? 38% of salespeople say getting a response from prospects is getting harder.
A professional copywriter can help with all of these concerns.
Hiring freelance copywriters isn’t solely for big businesses. Any business can profit from using a professional copywriter. And you don’t have to wait until you have an enormous project to hire one. Copywriters can help with projects of all sizes.
But first, let me address exactly what a copywriter does, so we’re all on the same page.
In case you’re wondering—no, copywriters don’t have anything to do with giving legal rights for artistic materials. (Don’t worry; that’s a common misconception.)
As another copywriter put it, “copywriting is the art of strategically communicating words (either written or spoken) that influence people to take some sort of action.”
So copywriters often help with websites, sales, ads, lead generation, and other various marketing and advertising needs. This form of writing involves a great deal of research, experimentation, strategy, psychology, and, yes, creativity.
Here’s several valuable services copywriters can do for businesses:
- Write conversion-focused copy for your website
- Create a new lead magnet and promote it
- Blog regularly
- Create copy for new sales materials – flyers, ads, etc.
- Write webinar and slideshow presentations
- Create specific, goal-oriented email campaigns
You can hire a writer for one-time projects, for recurring work on a weekly or monthly basis, for long-term, daily work, and just about everything in between.
In addition, copywriters don’t have to be incredibly expensive. Some are more expensive than others, but if you do your research, you can find professional copywriters who charge a reasonable rate. But remember, you get what you pay for. Copywriters know they will provide you with true value that could last you for years, and that’s what they’re charging you for.
In the end, hiring one freelancer is usually less expensive than hiring an agency or marketing firm to do the same work.
But maybe you’re still wondering, “Why would I use a freelance copywriter?”
You may not need to use one at this very moment, but you will probably will at some point down the road. And it may come sooner than you expect. The exact advantages a freelance writer would bring you depends on the size of your company. I’ve separated these benefits out below, according to business size. Feel free to skip to the one most relevant to you.
As an entrepreneur or solopreneur, you have to wear a lot of hats. You have to oversee every part of your business endeavor, and as a result, some of its needs are occasionally neglected in favor of a more urgent need. Often, this neglected need is marketing or lead generation.
But in the grand scheme of things, marketing and lead generation is one of the most important aspects of your business. It keeps work coming your way. Without new leads, how will your business stay afloat? This is where a freelancer can help.
As an entrepreneur or solopreneur, hire a freelance copywriter if:
- You don’t have the time to do your marketing/lead generation yourself
- Writing isn’t one of your strongest gifts
- You aren’t satisfied with your conversion rates
- You don’t know how to optimize your copy for SEO
Remember, one of the benefits of hiring a freelancer is that you can decide exactly how many hours you want to pay for or what fixed price you’re willing to pay. Then the freelancer can tell you what work they can do in that amount of time or for that price.
Depending on what service or product you offer, you could even propose a deal where you trade goods. For instance, you could pay a minimal monthly amount and also let them use your product or service for free in exchange for a set number of hours each month.
Startup – Small Business:
As a startup or small business, you’re either gearing up for a launch or trying to attract new clients. Copywriters are invaluable assets for both of these.
It may be tempting to do all the writing yourself to save money, but whose writing do you think will make more money – yours or someone who’s been specifically trained to write conversion-focused, lead-generating content?
You didn’t start a business to write. Hire someone whose entire job and passion is to write, so you can do what you actually you started your business to do.
Still not sure you’ll ever need a freelancer? Here’s some reasons you may need to.
As a startup or small business, hire a freelance copywriter if:
- You’re not pleased with your conversion rates
- You want a fresh perspective on your business before you create a new website, radio ad, email campaign, etc.
- You don’t have anyone in your company devoted entirely to marketing or SEO
- No one in your company has writing expertise
- No one in the company has the time to devote to content marketing
Rather than hiring another employee to keep year-round and pay benefits for, hire freelancers to work only as much as you need them too. Once the project is done, so are they. And then you have the contact info for a dependable person you know you can trust in case you ever need help again. (Trust me; once you see an exceptional copywriter do their thing, you’ll want to bring them in for more work.)
Try to find a copywriter that can provide marketing strategy advice as well. (A writer with a broader background/experience in advertising or marketing, not just writing, should be able to offer this advice.) A writer like this will keep the big picture in mind and can offer valuable ideas and strategies that will serve your business as a whole. You could even hire this writer as a consultant at times.
Medium – Large Business:
Bigger businesses have more to gain by hiring a freelancer. Your content will be seen by many eyes, and you want it to look professional. Any major slip-up in your copy, and a prospect just might head to your competitor.
A slip-up could range from a flagrant spelling or grammar error, copy that sounds too stiff and formal, copy that sounds far too casual, or copy that doesn’t anticipate a reader’s questions and answer them right away. Copywriters think of all these things (and many, many more) as they create copy.
However, as a larger company, you may actually have your own marketing director or department. And that’s great! But the time may still come when you need a freelancer’s help.
As a medium to large business, hire a freelance copywriter if:
- Your old marketing materials or website have grown outdated or stale
- You aren’t satisfied with your conversion rates
- Your marketing director is on vacation, out on sick leave, or quit suddenly
- Your marketing needs are greater during a certain time of the year
- Your marketing or sales department has more projects than they can handle at the moment
- You need help with a marketing project but have a very strict budget
Many of these scenarios require only temporary help, so hiring another employee wouldn’t make sense. Once you find a copywriter you can work well with, you’ll never have to search for another one again.
Hiring a freelancer would likely be less expensive than hiring a marketing firm or ad agency. In addition, you’ll be able to communicate directly with the writer and receive more personalized attention than you would from a firm or agency. And you will probably experience a faster turn-around time with a freelancer, because they typically only work with a few clients at a time to ensure they can handle the workload.
Still have questions about hiring a freelance copywriter?
No problem! Check out these other helpful articles to find more answers.
Thanks for reading! Feel free to ask any questions you have about freelance copywriters below. I’d be glad to answer them.
By the way – if you enjoyed this post, you may also like SEO Copywriting: Why Your Readers Should Come First.